Andreas Walter is head of customer insights and interaction management at the BMW Group. In this role, he is responsible for building a global next best offer program which contributes significantly to BMW’s customer centric strategy by leveraging big data, campaign automation technologies and advanced analytics. Over the last 20 years, Andreas Walter held several positions in the areas of CRM, customer intelligence and analytics at BMW and Telefónica Germany. He spent the last 10 years in leadership positions with a close link to IT as well as business departments. He began his career at TPS Labs, a CRM software startup company. Andreas Walter holds a master’s degree in international culture and business studies from the University of Passau. When he is not spending time with his wife and three children, he enjoys playing the drums, swimming, surfing and traveling.